Why Should I Use Active Campaign

Why Should I Use Active Campaign

Why Should I Use Active CampaignWhy Should I Use Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I normally do not require a very first name to sign up to my list, but sometimes I get a first name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Why Should I Use Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Why Should I Use Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.

Why Should I Use Active CampaignWhy Should I Use Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send simple e-mails.

Why Should I Use Active Campaign

I’ve found that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Why Should I Use Active Campaign.

Nevertheless, including images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Why Should I Use Active Campaign.

Why Should I Use Active Campaign

But, with some modifications, I can make my email quite fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out an excellent e-mail. Why Should I Use Active Campaign.

You can’t simply include an image to a block of text. Rather, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you wish to include one image, but when you wish to include numerous, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Why Should I Use Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard design template initially.

Why Should I Use Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Why Should I Use Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, however their email modifying experience is somewhat easier in that you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Why Should I Use Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Why Should I Use Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Why Should I Use Active Campaign. But selecting an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Why Should I Use Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.