Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I normally do not require a first name to sign up to my list, but in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Why Is My Facebook Campaign Active But Not Running). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Why Is My Facebook Campaign Active But Not Running

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information.

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send simple e-mails.

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I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Why Is My Facebook Campaign Active But Not Running.

Nevertheless, including images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some good design templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Why Is My Facebook Campaign Active But Not Running.

Why Is My Facebook Campaign Active But Not Running

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically take up the entire window, and I can modify the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out a fantastic e-mail. Why Is My Facebook Campaign Active But Not Running.

You can’t simply include an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain consistent. That’s something to handle when you wish to include one image, but when you wish to include several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Why Is My Facebook Campaign Active But Not Running. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental design template first.

Why Is My Facebook Campaign Active But Not Running

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Why Is My Facebook Campaign Active But Not Running). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is great with me, however their email modifying experience is a little much easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Why Is My Facebook Campaign Active But Not Running. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Why Is My Facebook Campaign Active But Not Running. However picking an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.