Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

You can likewise see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I generally don’t need a given name to register to my list, but often I get a given name, such as when someone purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (Why Is Active Campaign Not Working?). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

Why Is Active Campaign Not Working?

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email editing experience. I actually like to send out basic e-mails.

Why Is Active Campaign Not Working?

I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Why Is Active Campaign Not Working?.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some nice design templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Why Is Active Campaign Not Working?.

Why Is Active Campaign Not Working?

But, with some changes, I can make my email quite basic. I can make it immediately use up the whole window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out an excellent email. Why Is Active Campaign Not Working?.

You can’t merely add an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay constant. That’s one thing to deal with when you wish to add one image, however when you wish to add several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Why Is Active Campaign Not Working?. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic template initially.

Why Is Active Campaign Not Working?

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Why Is Active Campaign Not Working?). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is great with me, however their email modifying experience is a little much easier in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Why Is Active Campaign Not Working?

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Why Is Active Campaign Not Working?. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Why Is Active Campaign Not Working?. However choosing an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I’ve currently pointed out.

Why Is Active Campaign Not Working?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I usually don’t need a given name to register to my list, however in some cases I get a very first name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Why Is Active Campaign Not Working?). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Why Is Active Campaign Not Working?

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Why Is Active Campaign Not Working?Why Is Active Campaign Not Working?

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send out basic e-mails.

Why Is Active Campaign Not Working?

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Why Is Active Campaign Not Working?.

However, including images is a little a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Why Is Active Campaign Not Working?.

Why Is Active Campaign Not Working?

But, with some changes, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out a fantastic e-mail. Why Is Active Campaign Not Working?.

You can’t merely add an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay constant. That’s something to deal with when you desire to add one image, however when you wish to include a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Why Is Active Campaign Not Working?. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, provided you make a fundamental design template initially.

Why Is Active Campaign Not Working?

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Why Is Active Campaign Not Working?). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their design templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Why Is Active Campaign Not Working?

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Why Is Active Campaign Not Working?. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Why Is Active Campaign Not Working?. But choosing an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Why Is Active Campaign Not Working?

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.