What’S A Tag In Active Campaign

What’S A Tag In Active Campaign

What'S A Tag In Active CampaignWhat’S A Tag In Active Campaign

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I usually do not require a first name to sign up to my list, but sometimes I get a very first name, such as when somebody purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I just say “Hey there,” (What’S A Tag In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

What’S A Tag In Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

What'S A Tag In Active CampaignWhat’S A Tag In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send out easy emails.

What’S A Tag In Active Campaign

I’ve found that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source task. What’S A Tag In Active Campaign.

Nevertheless, including images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – What’S A Tag In Active Campaign.

What’S A Tag In Active Campaign

However, with some adjustments, I can make my email quite basic. I can make it instantly use up the whole window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a great e-mail. What’S A Tag In Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to remain constant. That’s something to deal with when you want to add one image, but when you want to add several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – What’S A Tag In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard template first.

What’S A Tag In Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (What’S A Tag In Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

What’S A Tag In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. What’S A Tag In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – What’S A Tag In Active Campaign. But selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

What’S A Tag In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.