What Are Active Campaign Tags

What Are Active Campaign Tags

What Are Active Campaign TagsWhat Are Active Campaign Tags

You can likewise see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I generally don’t require a first name to register to my list, however often I get a given name, such as when someone buys an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (What Are Active Campaign Tags). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

What Are Active Campaign Tags

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly change out all of the information.

What Are Active Campaign TagsWhat Are Active Campaign Tags

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send easy e-mails.

What Are Active Campaign Tags

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source task. What Are Active Campaign Tags.

However, including images is a little a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – What Are Active Campaign Tags.

What Are Active Campaign Tags

But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out an excellent email. What Are Active Campaign Tags.

You can’t just include an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you wish to add several, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – What Are Active Campaign Tags. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template initially.

What Are Active Campaign Tags

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (What Are Active Campaign Tags). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their templates are restricted, which is great with me, but their email editing experience is a little easier in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

What Are Active Campaign Tags

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. What Are Active Campaign Tags. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – What Are Active Campaign Tags. However choosing an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

What Are Active Campaign Tags

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.