Shopify Themes With Active Campaign

Shopify Themes With Active Campaign

Shopify Themes With Active CampaignShopify Themes With Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I usually do not require a given name to sign up to my list, but in some cases I get a first name, such as when someone buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Shopify Themes With Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

Shopify Themes With Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Shopify Themes With Active CampaignShopify Themes With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send easy emails.

Shopify Themes With Active Campaign

I’ve found that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. Shopify Themes With Active Campaign.

Nevertheless, adding images is a little a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Shopify Themes With Active Campaign.

Shopify Themes With Active Campaign

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a fantastic email. Shopify Themes With Active Campaign.

You can’t simply add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay constant. That’s something to deal with when you wish to add one image, however when you desire to add numerous, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Shopify Themes With Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a standard template first.

Shopify Themes With Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Shopify Themes With Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly easier in that you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Shopify Themes With Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Shopify Themes With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Shopify Themes With Active Campaign. However picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Shopify Themes With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.