Setup Active Campaign Behavioral Targeting

Setup Active Campaign Behavioral Targeting

Setup Active Campaign Behavioral TargetingSetup Active Campaign Behavioral Targeting

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I normally don’t need a given name to register to my list, but often I get a given name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Setup Active Campaign Behavioral Targeting). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s first name.

Setup Active Campaign Behavioral Targeting

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Setup Active Campaign Behavioral TargetingSetup Active Campaign Behavioral Targeting

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send easy emails.

Setup Active Campaign Behavioral Targeting

I’ve found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Setup Active Campaign Behavioral Targeting.

However, adding images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Setup Active Campaign Behavioral Targeting.

Setup Active Campaign Behavioral Targeting

However, with some modifications, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a terrific email. Setup Active Campaign Behavioral Targeting.

You can’t merely include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you want to include one image, however when you want to add numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Setup Active Campaign Behavioral Targeting. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a basic design template first.

Setup Active Campaign Behavioral Targeting

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Setup Active Campaign Behavioral Targeting). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is a little easier in that you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Setup Active Campaign Behavioral Targeting

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Setup Active Campaign Behavioral Targeting. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Setup Active Campaign Behavioral Targeting. However selecting an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve currently discussed.

Setup Active Campaign Behavioral Targeting

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.