Setting Email Sequence In Kajabi With Active Campaign

Setting Email Sequence In Kajabi With Active Campaign

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally do not require a given name to sign up to my list, but in some cases I get a very first name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Setting Email Sequence In Kajabi With Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Setting Email Sequence In Kajabi With Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Setting Email Sequence In Kajabi With Active CampaignSetting Email Sequence In Kajabi With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send out easy e-mails.

Setting Email Sequence In Kajabi With Active Campaign

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. Setting Email Sequence In Kajabi With Active Campaign.

Nevertheless, adding images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good design templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – Setting Email Sequence In Kajabi With Active Campaign.

Setting Email Sequence In Kajabi With Active Campaign

However, with some modifications, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually just typed out an excellent e-mail. Setting Email Sequence In Kajabi With Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain constant. That’s something to handle when you wish to add one image, but when you wish to add numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Setting Email Sequence In Kajabi With Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic design template initially.

Setting Email Sequence In Kajabi With Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Setting Email Sequence In Kajabi With Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Setting Email Sequence In Kajabi With Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Setting Email Sequence In Kajabi With Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Setting Email Sequence In Kajabi With Active Campaign. However selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Setting Email Sequence In Kajabi With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.