Overlay Text On Image Active Campaign

Overlay Text On Image Active Campaign

Overlay Text On Image Active CampaignOverlay Text On Image Active Campaign

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I normally don’t require a given name to sign up to my list, but sometimes I get a first name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Overlay Text On Image Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Overlay Text On Image Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Overlay Text On Image Active CampaignOverlay Text On Image Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send easy emails.

Overlay Text On Image Active Campaign

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source project. Overlay Text On Image Active Campaign.

Nevertheless, adding images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Overlay Text On Image Active Campaign.

Overlay Text On Image Active Campaign

However, with some changes, I can make my e-mail pretty fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a fantastic e-mail. Overlay Text On Image Active Campaign.

You can’t merely add an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to add one image, however when you want to include a number of, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – Overlay Text On Image Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, offered you make a basic design template first.

Overlay Text On Image Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Overlay Text On Image Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is somewhat much easier because you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Overlay Text On Image Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Overlay Text On Image Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Overlay Text On Image Active Campaign. But choosing an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Overlay Text On Image Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.