Nija Forms Active Campaign

Nija Forms Active Campaign

Nija Forms Active CampaignNija Forms Active Campaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I normally don’t need a first name to sign up to my list, but in some cases I get a very first name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (Nija Forms Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.

Nija Forms Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Nija Forms Active CampaignNija Forms Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I truly like to send out basic e-mails.

Nija Forms Active Campaign

I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. Nija Forms Active Campaign.

However, including images is a little bit of a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Nija Forms Active Campaign.

Nija Forms Active Campaign

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can modify the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve simply typed out an excellent email. Nija Forms Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you want to add one image, but when you desire to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Nija Forms Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, provided you make a standard template first.

Nija Forms Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Nija Forms Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat easier because you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Nija Forms Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Nija Forms Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Nija Forms Active Campaign. However picking an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently pointed out.

Nija Forms Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.