Magento Marketing Automation Plugin For Active Campaign

Magento Marketing Automation Plugin For Active Campaign

Magento Marketing Automation Plugin For Active CampaignMagento Marketing Automation Plugin For Active Campaign

You can likewise see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally don’t require a first name to register to my list, but in some cases I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Magento Marketing Automation Plugin For Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

Magento Marketing Automation Plugin For Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Magento Marketing Automation Plugin For Active CampaignMagento Marketing Automation Plugin For Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send out simple e-mails.

Magento Marketing Automation Plugin For Active Campaign

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Magento Marketing Automation Plugin For Active Campaign.

However, adding images is a little a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – Magento Marketing Automation Plugin For Active Campaign.

Magento Marketing Automation Plugin For Active Campaign

However, with some adjustments, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out an excellent e-mail. Magento Marketing Automation Plugin For Active Campaign.

You can’t just include an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you wish to add one image, however when you desire to add numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Magento Marketing Automation Plugin For Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental design template first.

Magento Marketing Automation Plugin For Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Magento Marketing Automation Plugin For Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their templates are limited, which is great with me, but their email modifying experience is somewhat simpler in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Magento Marketing Automation Plugin For Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Magento Marketing Automation Plugin For Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Magento Marketing Automation Plugin For Active Campaign. However choosing an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Magento Marketing Automation Plugin For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.