List Vs Tags In Active Campaign

List Vs Tags In Active Campaign

List Vs Tags In Active CampaignList Vs Tags In Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally do not require a very first name to sign up to my list, however sometimes I get a very first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (List Vs Tags In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

List Vs Tags In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.

List Vs Tags In Active CampaignList Vs Tags In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send out simple emails.

List Vs Tags In Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job. List Vs Tags In Active Campaign.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – List Vs Tags In Active Campaign.

List Vs Tags In Active Campaign

But, with some adjustments, I can make my email pretty standard. I can make it immediately use up the whole window, and I can modify the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a fantastic e-mail. List Vs Tags In Active Campaign.

You can’t just include an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you desire to add one image, however when you desire to add a number of, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – List Vs Tags In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a basic template first.

List Vs Tags In Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (List Vs Tags In Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their templates are restricted, which is great with me, but their email editing experience is somewhat simpler in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

List Vs Tags In Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. List Vs Tags In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – List Vs Tags In Active Campaign. But choosing an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently discussed.

List Vs Tags In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.