Lemlist Vs Active Campaign

Lemlist Vs Active Campaign

Lemlist Vs Active CampaignLemlist Vs Active Campaign

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I usually do not require a first name to sign up to my list, but in some cases I get a very first name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (Lemlist Vs Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Lemlist Vs Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Lemlist Vs Active CampaignLemlist Vs Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send out simple emails.

Lemlist Vs Active Campaign

I’ve discovered that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project. Lemlist Vs Active Campaign.

However, adding images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – Lemlist Vs Active Campaign.

Lemlist Vs Active Campaign

However, with some changes, I can make my email quite basic. I can make it automatically take up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out a terrific email. Lemlist Vs Active Campaign.

You can’t simply add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, however when you want to include several, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Lemlist Vs Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental design template first.

Lemlist Vs Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Lemlist Vs Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is slightly much easier in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Lemlist Vs Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Lemlist Vs Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Lemlist Vs Active Campaign. But picking an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Lemlist Vs Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.