Integrate Facebook Lead To Active Campaign

Integrate Facebook Lead To Active Campaign

Integrate Facebook Lead To Active CampaignIntegrate Facebook Lead To Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. I typically do not require a first name to sign up to my list, but in some cases I get a very first name, such as when somebody buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Integrate Facebook Lead To Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Integrate Facebook Lead To Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Integrate Facebook Lead To Active CampaignIntegrate Facebook Lead To Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send easy emails.

Integrate Facebook Lead To Active Campaign

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Integrate Facebook Lead To Active Campaign.

However, adding images is a bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some great design templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Integrate Facebook Lead To Active Campaign.

Integrate Facebook Lead To Active Campaign

However, with some modifications, I can make my email quite standard. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out an excellent e-mail. Integrate Facebook Lead To Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay consistent. That’s something to handle when you desire to include one image, however when you want to include a number of, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Integrate Facebook Lead To Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard design template initially.

Integrate Facebook Lead To Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Integrate Facebook Lead To Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is really plain, however easy to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is a little much easier in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Integrate Facebook Lead To Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Integrate Facebook Lead To Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Integrate Facebook Lead To Active Campaign. However selecting an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Integrate Facebook Lead To Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.