How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I generally don’t need a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,” (How To Setup A Drip Campaign Using Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

How To Setup A Drip Campaign Using Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I truly like to send basic emails.

How To Setup A Drip Campaign Using Active Campaign

I have actually found that extremely difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. How To Setup A Drip Campaign Using Active Campaign.

Nevertheless, adding images is a little bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How To Setup A Drip Campaign Using Active Campaign.

How To Setup A Drip Campaign Using Active Campaign

However, with some adjustments, I can make my e-mail pretty standard. I can make it automatically use up the whole window, and I can modify the typography to be slightly bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out a fantastic email. How To Setup A Drip Campaign Using Active Campaign.

You can’t merely include an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, however when you wish to add numerous, it becomes a big task.

They even have a standard mage editor where you can crop the image – How To Setup A Drip Campaign Using Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard template initially.

How To Setup A Drip Campaign Using Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Setup A Drip Campaign Using Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email editing experience is slightly much easier because you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

How To Setup A Drip Campaign Using Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. How To Setup A Drip Campaign Using Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Setup A Drip Campaign Using Active Campaign. However selecting an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually currently mentioned.

How To Setup A Drip Campaign Using Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.