How To Send Test Email Active Campaign

How To Send Test Email Active Campaign

How To Send Test Email Active CampaignHow To Send Test Email Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I typically don’t need a given name to sign up to my list, however in some cases I get a first name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (How To Send Test Email Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

How To Send Test Email Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the details.

How To Send Test Email Active CampaignHow To Send Test Email Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I really like to send out easy emails.

How To Send Test Email Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Send Test Email Active Campaign.

Nevertheless, including images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – How To Send Test Email Active Campaign.

How To Send Test Email Active Campaign

However, with some modifications, I can make my e-mail quite fundamental. I can make it immediately use up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve simply typed out a great e-mail. How To Send Test Email Active Campaign.

You can’t just add an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to include one image, but when you wish to add numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – How To Send Test Email Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a standard template first.

How To Send Test Email Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Send Test Email Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, however their email editing experience is slightly much easier because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

How To Send Test Email Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. How To Send Test Email Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Send Test Email Active Campaign. But picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

How To Send Test Email Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.