How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active Campaign

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, but in some cases I get a first name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I simply say “Hey there,” (How To Send Automation To Existing List Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

How To Send Automation To Existing List Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

How To Send Automation To Existing List Active CampaignHow To Send Automation To Existing List Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send easy e-mails.

How To Send Automation To Existing List Active Campaign

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How To Send Automation To Existing List Active Campaign.

Nevertheless, adding images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some great templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – How To Send Automation To Existing List Active Campaign.

How To Send Automation To Existing List Active Campaign

But, with some changes, I can make my email pretty basic. I can make it instantly use up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a terrific email. How To Send Automation To Existing List Active Campaign.

You can’t just add an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you desire to add one image, however when you wish to include a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – How To Send Automation To Existing List Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

How To Send Automation To Existing List Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (How To Send Automation To Existing List Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their templates are restricted, which is fine with me, but their e-mail editing experience is somewhat simpler in that you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

How To Send Automation To Existing List Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. How To Send Automation To Existing List Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Send Automation To Existing List Active Campaign. However picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually already mentioned.

How To Send Automation To Existing List Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.