How To Send A Downloadable File In Active Campaign

How To Send A Downloadable File In Active Campaign

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the first name of only some of your contacts, which holds true with my list. I typically do not need a first name to sign up to my list, but in some cases I get a given name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (How To Send A Downloadable File In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

How To Send A Downloadable File In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the details.

How To Send A Downloadable File In Active CampaignHow To Send A Downloadable File In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send out easy e-mails.

How To Send A Downloadable File In Active Campaign

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source job. How To Send A Downloadable File In Active Campaign.

Nevertheless, including images is a bit of a task. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – How To Send A Downloadable File In Active Campaign.

How To Send A Downloadable File In Active Campaign

But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly use up the entire window, and I can modify the typography to be a little bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out a great e-mail. How To Send A Downloadable File In Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you desire to add one image, however when you desire to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – How To Send A Downloadable File In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic design template initially.

How To Send A Downloadable File In Active Campaign

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Send A Downloadable File In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are restricted, which is great with me, but their email modifying experience is slightly easier because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Send A Downloadable File In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. How To Send A Downloadable File In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Send A Downloadable File In Active Campaign. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

How To Send A Downloadable File In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.