How To Segment Seen Webinar Not Bought In Active Campaign

How To Segment Seen Webinar Not Bought In Active Campaign

How To Segment Seen Webinar Not Bought In Active CampaignHow To Segment Seen Webinar Not Bought In Active Campaign

You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the very first name of only some of your contacts, which is the case with my list. I generally do not require a given name to register to my list, but often I get a given name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I just say “Hey there,” (How To Segment Seen Webinar Not Bought In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

How To Segment Seen Webinar Not Bought In Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

How To Segment Seen Webinar Not Bought In Active CampaignHow To Segment Seen Webinar Not Bought In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send out simple emails.

How To Segment Seen Webinar Not Bought In Active Campaign

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. How To Segment Seen Webinar Not Bought In Active Campaign.

Nevertheless, adding images is a little a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – How To Segment Seen Webinar Not Bought In Active Campaign.

How To Segment Seen Webinar Not Bought In Active Campaign

However, with some changes, I can make my email pretty standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out an excellent e-mail. How To Segment Seen Webinar Not Bought In Active Campaign.

You can’t simply add an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you desire to add one image, however when you wish to add a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – How To Segment Seen Webinar Not Bought In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental design template initially.

How To Segment Seen Webinar Not Bought In Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Segment Seen Webinar Not Bought In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their templates are limited, which is fine with me, but their email editing experience is a little easier in that you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Segment Seen Webinar Not Bought In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. How To Segment Seen Webinar Not Bought In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Segment Seen Webinar Not Bought In Active Campaign. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve currently pointed out.

How To Segment Seen Webinar Not Bought In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.