How To Print An Active Campaign Automation

How To Print An Active Campaign Automation

How To Print An Active Campaign AutomationHow To Print An Active Campaign Automation

You can likewise see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I generally don’t require a given name to sign up to my list, however in some cases I get a very first name, such as when someone buys an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I just say “Hey there,” (How To Print An Active Campaign Automation). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

How To Print An Active Campaign Automation

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

How To Print An Active Campaign AutomationHow To Print An Active Campaign Automation

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I truly like to send simple e-mails.

How To Print An Active Campaign Automation

I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. How To Print An Active Campaign Automation.

However, adding images is a bit of a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, but I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – How To Print An Active Campaign Automation.

How To Print An Active Campaign Automation

However, with some changes, I can make my email pretty fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out an excellent email. How To Print An Active Campaign Automation.

You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you want to include one image, however when you want to add several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – How To Print An Active Campaign Automation. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a basic design template initially.

How To Print An Active Campaign Automation

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Print An Active Campaign Automation). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, however their email editing experience is a little much easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

How To Print An Active Campaign Automation

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Print An Active Campaign Automation. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Print An Active Campaign Automation. However picking an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw many others, some of which I have actually already discussed.

How To Print An Active Campaign Automation

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.