How To Merge Custom Fields In Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a first name to sign up to my list, but in some cases I get a very first name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Merge Custom Fields In Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.
How To Merge Custom Fields In Active Campaign
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send out easy emails.
How To Merge Custom Fields In Active Campaign
I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How To Merge Custom Fields In Active Campaign.
Nevertheless, adding images is a little a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – How To Merge Custom Fields In Active Campaign.
How To Merge Custom Fields In Active Campaign
However, with some changes, I can make my e-mail quite fundamental. I can make it automatically use up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve just typed out a terrific e-mail. How To Merge Custom Fields In Active Campaign.
You can’t merely include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s something to handle when you desire to add one image, but when you wish to include a number of, it ends up being a big task.
They even have a fundamental mage editor where you can crop the image – How To Merge Custom Fields In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a standard design template first.
How To Merge Custom Fields In Active Campaign
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (How To Merge Custom Fields In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.
How To Merge Custom Fields In Active Campaign
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. How To Merge Custom Fields In Active Campaign. Contrast that with ConvertKit’s Sequences.
Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Merge Custom Fields In Active Campaign. But choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.
How To Merge Custom Fields In Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.