How To Connect Active Campaign To Facebook

How To Connect Active Campaign To Facebook

How To Connect Active Campaign To FacebookHow To Connect Active Campaign To Facebook

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I normally do not require a given name to sign up to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (How To Connect Active Campaign To Facebook). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

How To Connect Active Campaign To Facebook

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Connect Active Campaign To FacebookHow To Connect Active Campaign To Facebook

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out easy emails.

How To Connect Active Campaign To Facebook

I have actually discovered that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. How To Connect Active Campaign To Facebook.

Nevertheless, including images is a little bit of a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still desire to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – How To Connect Active Campaign To Facebook.

How To Connect Active Campaign To Facebook

But, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a terrific e-mail. How To Connect Active Campaign To Facebook.

You can’t simply add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you desire to add one image, however when you wish to add several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How To Connect Active Campaign To Facebook. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain email, provided you make a basic design template initially.

How To Connect Active Campaign To Facebook

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Connect Active Campaign To Facebook). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is a little much easier because you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Connect Active Campaign To Facebook

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How To Connect Active Campaign To Facebook. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Connect Active Campaign To Facebook. But picking an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently discussed.

How To Connect Active Campaign To Facebook

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.