How To Add Tags To Emails In Active Campaign

How To Add Tags To Emails In Active Campaign

How To Add Tags To Emails In Active CampaignHow To Add Tags To Emails In Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, but in some cases I get a given name, such as when somebody buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,” (How To Add Tags To Emails In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

How To Add Tags To Emails In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Add Tags To Emails In Active CampaignHow To Add Tags To Emails In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best email modifying experience. I really like to send out basic e-mails.

How To Add Tags To Emails In Active Campaign

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source task. How To Add Tags To Emails In Active Campaign.

However, adding images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – How To Add Tags To Emails In Active Campaign.

How To Add Tags To Emails In Active Campaign

But, with some modifications, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you’ve just typed out a terrific email. How To Add Tags To Emails In Active Campaign.

You can’t just include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you want to include one image, but when you desire to include numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – How To Add Tags To Emails In Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard design template first.

How To Add Tags To Emails In Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Add Tags To Emails In Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, but their email editing experience is slightly easier in that you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

How To Add Tags To Emails In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. How To Add Tags To Emails In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Add Tags To Emails In Active Campaign. But selecting an e-mail marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually already pointed out.

How To Add Tags To Emails In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.