How To Add Tag In Active Campaign From A Thrid Party Tool

How To Add Tag In Active Campaign From A Thrid Party Tool

How To Add Tag In Active Campaign From A Thrid Party ToolHow To Add Tag In Active Campaign From A Thrid Party Tool

You can also see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally do not require a given name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (How To Add Tag In Active Campaign From A Thrid Party Tool). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

How To Add Tag In Active Campaign From A Thrid Party Tool

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

How To Add Tag In Active Campaign From A Thrid Party ToolHow To Add Tag In Active Campaign From A Thrid Party Tool

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I truly like to send basic emails.

How To Add Tag In Active Campaign From A Thrid Party Tool

I have actually found that really tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Add Tag In Active Campaign From A Thrid Party Tool.

Nevertheless, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – How To Add Tag In Active Campaign From A Thrid Party Tool.

How To Add Tag In Active Campaign From A Thrid Party Tool

But, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly use up the entire window, and I can modify the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually just typed out an excellent email. How To Add Tag In Active Campaign From A Thrid Party Tool.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to stay constant. That’s one thing to deal with when you want to include one image, but when you wish to add several, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – How To Add Tag In Active Campaign From A Thrid Party Tool. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic design template first.

How To Add Tag In Active Campaign From A Thrid Party Tool

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Add Tag In Active Campaign From A Thrid Party Tool). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

How To Add Tag In Active Campaign From A Thrid Party Tool

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. How To Add Tag In Active Campaign From A Thrid Party Tool. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Add Tag In Active Campaign From A Thrid Party Tool. However selecting an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

How To Add Tag In Active Campaign From A Thrid Party Tool

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.