How To Add Personalization Tags To Subject Line Active Campaign

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, however sometimes I get a first name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (How To Add Personalization Tags To Subject Line Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

How To Add Personalization Tags To Subject Line Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send basic e-mails.

How To Add Personalization Tags To Subject Line Active Campaign

I have actually found that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The interface for the HTML editor looks like it was pulled from some free open-source task. How To Add Personalization Tags To Subject Line Active Campaign.

However, including images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – How To Add Personalization Tags To Subject Line Active Campaign.

How To Add Personalization Tags To Subject Line Active Campaign

However, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a terrific e-mail. How To Add Personalization Tags To Subject Line Active Campaign.

You can’t just add an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, but when you wish to include a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – How To Add Personalization Tags To Subject Line Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental template first.

How To Add Personalization Tags To Subject Line Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Add Personalization Tags To Subject Line Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is great with me, but their email editing experience is a little simpler because you can create inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Add Personalization Tags To Subject Line Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. How To Add Personalization Tags To Subject Line Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Add Personalization Tags To Subject Line Active Campaign. But choosing an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually already pointed out.

How To Add Personalization Tags To Subject Line Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

How To Add Personalization Tags To Subject Line Active Campaign

You can also see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I usually do not need a first name to sign up to my list, but often I get a first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (How To Add Personalization Tags To Subject Line Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

How To Add Personalization Tags To Subject Line Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email editing experience. I actually like to send easy e-mails.

How To Add Personalization Tags To Subject Line Active Campaign

I’ve found that really tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor looks like it was pulled from some free open-source project. How To Add Personalization Tags To Subject Line Active Campaign.

Nevertheless, adding images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – How To Add Personalization Tags To Subject Line Active Campaign.

How To Add Personalization Tags To Subject Line Active Campaign

However, with some modifications, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve simply typed out a terrific e-mail. How To Add Personalization Tags To Subject Line Active Campaign.

You can’t merely include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s one thing to handle when you want to add one image, but when you wish to include numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – How To Add Personalization Tags To Subject Line Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, provided you make a standard design template first.

How To Add Personalization Tags To Subject Line Active Campaign

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Add Personalization Tags To Subject Line Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is somewhat simpler in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

How To Add Personalization Tags To Subject Line Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. How To Add Personalization Tags To Subject Line Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Add Personalization Tags To Subject Line Active Campaign. However selecting an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

How To Add Personalization Tags To Subject Line Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.