How To Add A New Task In Active Campaign

How To Add A New Task In Active Campaign

How To Add A New Task In Active CampaignHow To Add A New Task In Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically do not need a first name to sign up to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (How To Add A New Task In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

How To Add A New Task In Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

How To Add A New Task In Active CampaignHow To Add A New Task In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send easy e-mails.

How To Add A New Task In Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. How To Add A New Task In Active Campaign.

Nevertheless, including images is a little a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some good templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – How To Add A New Task In Active Campaign.

How To Add A New Task In Active Campaign

But, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a great e-mail. How To Add A New Task In Active Campaign.

You can’t merely include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you desire to include one image, but when you wish to include numerous, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – How To Add A New Task In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard design template first.

How To Add A New Task In Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (How To Add A New Task In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier in that you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

How To Add A New Task In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. How To Add A New Task In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Add A New Task In Active Campaign. But picking an e-mail marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

How To Add A New Task In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.