How Do I Name My List In Active Campaign So My Customer Doesn’T See It

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

How Do I Name My List In Active Campaign So My Customer Doesn'T See ItHow Do I Name My List In Active Campaign So My Customer Doesn’T See It

You can also see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I generally do not need a very first name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (How Do I Name My List In Active Campaign So My Customer Doesn’T See It). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

How Do I Name My List In Active Campaign So My Customer Doesn'T See ItHow Do I Name My List In Active Campaign So My Customer Doesn’T See It

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send out easy emails.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

I’ve found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. How Do I Name My List In Active Campaign So My Customer Doesn’T See It.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – How Do I Name My List In Active Campaign So My Customer Doesn’T See It.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

However, with some modifications, I can make my e-mail pretty basic. I can make it automatically use up the whole window, and I can fine-tune the typography to be slightly larger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a great e-mail. How Do I Name My List In Active Campaign So My Customer Doesn’T See It.

You can’t just include an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to add one image, however when you wish to include a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – How Do I Name My List In Active Campaign So My Customer Doesn’T See It. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a basic template first.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How Do I Name My List In Active Campaign So My Customer Doesn’T See It). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is slightly much easier in that you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. How Do I Name My List In Active Campaign So My Customer Doesn’T See It. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How Do I Name My List In Active Campaign So My Customer Doesn’T See It. But choosing an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve currently mentioned.

How Do I Name My List In Active Campaign So My Customer Doesn’T See It

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.