How Do I Integrate Active Campaign In Leadpages

How Do I Integrate Active Campaign In Leadpages

How Do I Integrate Active Campaign In LeadpagesHow Do I Integrate Active Campaign In Leadpages

You can likewise see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I generally don’t need a given name to sign up to my list, but in some cases I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,” (How Do I Integrate Active Campaign In Leadpages). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

How Do I Integrate Active Campaign In Leadpages

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

How Do I Integrate Active Campaign In LeadpagesHow Do I Integrate Active Campaign In Leadpages

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple emails.

How Do I Integrate Active Campaign In Leadpages

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. How Do I Integrate Active Campaign In Leadpages.

Nevertheless, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – How Do I Integrate Active Campaign In Leadpages.

How Do I Integrate Active Campaign In Leadpages

But, with some changes, I can make my email pretty standard. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a terrific email. How Do I Integrate Active Campaign In Leadpages.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you wish to add one image, however when you wish to include several, it becomes a big task.

They even have a basic mage editor where you can crop the image – How Do I Integrate Active Campaign In Leadpages. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, offered you make a standard template first.

How Do I Integrate Active Campaign In Leadpages

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How Do I Integrate Active Campaign In Leadpages). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their templates are limited, which is fine with me, but their email editing experience is slightly much easier because you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

How Do I Integrate Active Campaign In Leadpages

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How Do I Integrate Active Campaign In Leadpages. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How Do I Integrate Active Campaign In Leadpages. But picking an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

How Do I Integrate Active Campaign In Leadpages

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.