How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I usually don’t need a very first name to sign up to my list, however sometimes I get a first name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their first name. If they do not, I simply state “Hey there,” (How Do I Access The Content Library In Active Campaign?). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

How Do I Access The Content Library In Active Campaign?

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.

How Do I Access The Content Library In Active Campaign?How Do I Access The Content Library In Active Campaign?

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send easy e-mails.

How Do I Access The Content Library In Active Campaign?

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. How Do I Access The Content Library In Active Campaign?.

However, including images is a little a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some nice templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – How Do I Access The Content Library In Active Campaign?.

How Do I Access The Content Library In Active Campaign?

However, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately use up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve just typed out a fantastic e-mail. How Do I Access The Content Library In Active Campaign?.

You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you wish to add one image, however when you wish to include several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How Do I Access The Content Library In Active Campaign?. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, offered you make a basic design template initially.

How Do I Access The Content Library In Active Campaign?

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How Do I Access The Content Library In Active Campaign?). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their templates are restricted, which is great with me, but their email editing experience is somewhat easier in that you can develop inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

How Do I Access The Content Library In Active Campaign?

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How Do I Access The Content Library In Active Campaign?. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How Do I Access The Content Library In Active Campaign?. However choosing an email marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

How Do I Access The Content Library In Active Campaign?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.