Gravity Forms Vs Contact Form 7 Integrate Active Campaign

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

Gravity Forms Vs Contact Form 7 Integrate Active CampaignGravity Forms Vs Contact Form 7 Integrate Active Campaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the first name of only some of your contacts, which holds true with my list. I typically do not need a first name to sign up to my list, however often I get a first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Gravity Forms Vs Contact Form 7 Integrate Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Gravity Forms Vs Contact Form 7 Integrate Active CampaignGravity Forms Vs Contact Form 7 Integrate Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send easy e-mails.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

However, adding images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

However, with some modifications, I can make my email pretty standard. I can make it automatically use up the whole window, and I can tweak the typography to be slightly bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve simply typed out a fantastic e-mail. Gravity Forms Vs Contact Form 7 Integrate Active Campaign.

You can’t simply include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to stay constant. That’s one thing to handle when you wish to include one image, however when you desire to include a number of, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Gravity Forms Vs Contact Form 7 Integrate Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental template initially.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Gravity Forms Vs Contact Form 7 Integrate Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat easier because you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Gravity Forms Vs Contact Form 7 Integrate Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Gravity Forms Vs Contact Form 7 Integrate Active Campaign. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.

Gravity Forms Vs Contact Form 7 Integrate Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.