Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid Templating

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I usually do not need a given name to sign up to my list, but often I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (Does Active Campaign Use Liquid Templating). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Does Active Campaign Use Liquid Templating

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Does Active Campaign Use Liquid TemplatingDoes Active Campaign Use Liquid Templating

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out easy e-mails.

Does Active Campaign Use Liquid Templating

I have actually found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source project. Does Active Campaign Use Liquid Templating.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Does Active Campaign Use Liquid Templating.

Does Active Campaign Use Liquid Templating

But, with some changes, I can make my e-mail pretty fundamental. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a terrific e-mail. Does Active Campaign Use Liquid Templating.

You can’t merely include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay constant. That’s one thing to handle when you desire to include one image, but when you wish to include numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Does Active Campaign Use Liquid Templating. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental template initially.

Does Active Campaign Use Liquid Templating

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Does Active Campaign Use Liquid Templating). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Does Active Campaign Use Liquid Templating

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Does Active Campaign Use Liquid Templating. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Does Active Campaign Use Liquid Templating. However choosing an email marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Does Active Campaign Use Liquid Templating

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.