Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With Outlook

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I normally don’t require a very first name to register to my list, but often I get a very first name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Does Active Campaign Integrate With Outlook). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Does Active Campaign Integrate With Outlook

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

Does Active Campaign Integrate With OutlookDoes Active Campaign Integrate With Outlook

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out basic e-mails.

Does Active Campaign Integrate With Outlook

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Does Active Campaign Integrate With Outlook.

Nevertheless, including images is a little a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some great templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – Does Active Campaign Integrate With Outlook.

Does Active Campaign Integrate With Outlook

But, with some modifications, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a fantastic e-mail. Does Active Campaign Integrate With Outlook.

You can’t simply include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you desire to add one image, but when you wish to include several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Does Active Campaign Integrate With Outlook. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a basic design template initially.

Does Active Campaign Integrate With Outlook

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Does Active Campaign Integrate With Outlook). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is a little much easier because you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Does Active Campaign Integrate With Outlook

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Does Active Campaign Integrate With Outlook. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Does Active Campaign Integrate With Outlook. However selecting an email marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Does Active Campaign Integrate With Outlook

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.