Do Active Campaign Emails Go To Gmail Primary Inbox

Do Active Campaign Emails Go To Gmail Primary Inbox

Do Active Campaign Emails Go To Gmail Primary InboxDo Active Campaign Emails Go To Gmail Primary Inbox

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I generally do not require a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (Do Active Campaign Emails Go To Gmail Primary Inbox). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Do Active Campaign Emails Go To Gmail Primary Inbox

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Do Active Campaign Emails Go To Gmail Primary InboxDo Active Campaign Emails Go To Gmail Primary Inbox

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I really like to send easy e-mails.

Do Active Campaign Emails Go To Gmail Primary Inbox

I have actually found that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. Do Active Campaign Emails Go To Gmail Primary Inbox.

However, including images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some great design templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Do Active Campaign Emails Go To Gmail Primary Inbox.

Do Active Campaign Emails Go To Gmail Primary Inbox

However, with some changes, I can make my email pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out a terrific e-mail. Do Active Campaign Emails Go To Gmail Primary Inbox.

You can’t just include an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to add one image, but when you wish to include several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Do Active Campaign Emails Go To Gmail Primary Inbox. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a fundamental template initially.

Do Active Campaign Emails Go To Gmail Primary Inbox

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Do Active Campaign Emails Go To Gmail Primary Inbox). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is a little easier in that you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Do Active Campaign Emails Go To Gmail Primary Inbox

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Do Active Campaign Emails Go To Gmail Primary Inbox. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Do Active Campaign Emails Go To Gmail Primary Inbox. However picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Do Active Campaign Emails Go To Gmail Primary Inbox

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.