Connect Accuity With Active Campaign

Connect Accuity With Active Campaign

Connect Accuity With Active CampaignConnect Accuity With Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally don’t need a given name to register to my list, however often I get a given name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their first name. If they do not, I just say “Hey there,” (Connect Accuity With Active Campaign). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

Connect Accuity With Active Campaign

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Connect Accuity With Active CampaignConnect Accuity With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send basic e-mails.

Connect Accuity With Active Campaign

I have actually discovered that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Connect Accuity With Active Campaign.

However, including images is a bit of a chore. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice design templates, but I still want to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Connect Accuity With Active Campaign.

Connect Accuity With Active Campaign

However, with some changes, I can make my email pretty fundamental. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out an excellent email. Connect Accuity With Active Campaign.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain constant. That’s one thing to handle when you wish to include one image, however when you want to include a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – Connect Accuity With Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic template initially.

Connect Accuity With Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Connect Accuity With Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their templates are limited, which is fine with me, but their email modifying experience is slightly much easier in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Connect Accuity With Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Connect Accuity With Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Connect Accuity With Active Campaign. But selecting an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually already pointed out.

Connect Accuity With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.