Conditional Redirect Active Campaign Forms

Conditional Redirect Active Campaign Forms

Conditional Redirect Active Campaign FormsConditional Redirect Active Campaign Forms

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I generally do not need a first name to register to my list, however often I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (Conditional Redirect Active Campaign Forms). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

Conditional Redirect Active Campaign Forms

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

Conditional Redirect Active Campaign FormsConditional Redirect Active Campaign Forms

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send simple e-mails.

Conditional Redirect Active Campaign Forms

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. Conditional Redirect Active Campaign Forms.

However, adding images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice templates, however I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – Conditional Redirect Active Campaign Forms.

Conditional Redirect Active Campaign Forms

But, with some changes, I can make my email quite fundamental. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a great email. Conditional Redirect Active Campaign Forms.

You can’t just include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to handle when you wish to include one image, but when you wish to add several, it becomes a big task.

They even have a basic mage editor where you can crop the image – Conditional Redirect Active Campaign Forms. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a basic template initially.

Conditional Redirect Active Campaign Forms

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Conditional Redirect Active Campaign Forms). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is somewhat easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Conditional Redirect Active Campaign Forms

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Conditional Redirect Active Campaign Forms. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Conditional Redirect Active Campaign Forms. But selecting an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Conditional Redirect Active Campaign Forms

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.