Clean Up List Active Campaign

Clean Up List Active Campaign

Clean Up List Active CampaignClean Up List Active Campaign

You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I generally don’t need a first name to register to my list, but in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Clean Up List Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Clean Up List Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Clean Up List Active CampaignClean Up List Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email modifying experience. I really like to send easy e-mails.

Clean Up List Active Campaign

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source task. Clean Up List Active Campaign.

However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some great design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Clean Up List Active Campaign.

Clean Up List Active Campaign

But, with some changes, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a terrific e-mail. Clean Up List Active Campaign.

You can’t just add an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to handle when you want to include one image, however when you desire to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Clean Up List Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic design template first.

Clean Up List Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Clean Up List Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their templates are restricted, which is fine with me, however their email editing experience is a little simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Clean Up List Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Clean Up List Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Clean Up List Active Campaign. But picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I have actually already mentioned.

Clean Up List Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.