Can You Send Emails From Your WordPress Site Using Active Campaign

Can You Send Emails From Your WordPress Site Using Active Campaign

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I generally don’t need a first name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (Can You Send Emails From Your WordPress Site Using Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Can You Send Emails From Your WordPress Site Using Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Can You Send Emails From Your WordPress Site Using Active CampaignCan You Send Emails From Your WordPress Site Using Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send simple emails.

Can You Send Emails From Your WordPress Site Using Active Campaign

I’ve found that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source task. Can You Send Emails From Your WordPress Site Using Active Campaign.

However, including images is a little a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Can You Send Emails From Your WordPress Site Using Active Campaign.

Can You Send Emails From Your WordPress Site Using Active Campaign

However, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a great e-mail. Can You Send Emails From Your WordPress Site Using Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, but when you want to include a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Can You Send Emails From Your WordPress Site Using Active Campaign. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a basic template initially.

Can You Send Emails From Your WordPress Site Using Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Can You Send Emails From Your WordPress Site Using Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Can You Send Emails From Your WordPress Site Using Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Can You Send Emails From Your WordPress Site Using Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Send Emails From Your WordPress Site Using Active Campaign. However selecting an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Can You Send Emails From Your WordPress Site Using Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.