Can I Change The Block Color In Active Campaign Template

Can I Change The Block Color In Active Campaign Template

Can I Change The Block Color In Active Campaign TemplateCan I Change The Block Color In Active Campaign Template

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I normally don’t require a given name to sign up to my list, but in some cases I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Can I Change The Block Color In Active Campaign Template). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Can I Change The Block Color In Active Campaign Template

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Can I Change The Block Color In Active Campaign TemplateCan I Change The Block Color In Active Campaign Template

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send out simple e-mails.

Can I Change The Block Color In Active Campaign Template

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Can I Change The Block Color In Active Campaign Template.

Nevertheless, including images is a little bit of a task. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some good design templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Can I Change The Block Color In Active Campaign Template.

Can I Change The Block Color In Active Campaign Template

But, with some modifications, I can make my email pretty standard. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve simply typed out a terrific e-mail. Can I Change The Block Color In Active Campaign Template.

You can’t just add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you wish to include several, it becomes a big task.

They even have a standard mage editor where you can crop the image – Can I Change The Block Color In Active Campaign Template. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a standard design template first.

Can I Change The Block Color In Active Campaign Template

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Can I Change The Block Color In Active Campaign Template). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is a little simpler because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Can I Change The Block Color In Active Campaign Template

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Can I Change The Block Color In Active Campaign Template. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Can I Change The Block Color In Active Campaign Template. But selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually currently pointed out.

Can I Change The Block Color In Active Campaign Template

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.