Can An Image Be A Clickable Link In Active Campaign

Can An Image Be A Clickable Link In Active Campaign

Can An Image Be A Clickable Link In Active CampaignCan An Image Be A Clickable Link In Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Can An Image Be A Clickable Link In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Can An Image Be A Clickable Link In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the information.

Can An Image Be A Clickable Link In Active CampaignCan An Image Be A Clickable Link In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send out easy emails.

Can An Image Be A Clickable Link In Active Campaign

I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Can An Image Be A Clickable Link In Active Campaign.

However, adding images is a little bit of a chore. You need to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – Can An Image Be A Clickable Link In Active Campaign.

Can An Image Be A Clickable Link In Active Campaign

But, with some changes, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can tweak the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually simply typed out a terrific email. Can An Image Be A Clickable Link In Active Campaign.

You can’t just include an image to a block of text. Rather, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to include one image, however when you desire to include several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Can An Image Be A Clickable Link In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental design template first.

Can An Image Be A Clickable Link In Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Can An Image Be A Clickable Link In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Can An Image Be A Clickable Link In Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Can An Image Be A Clickable Link In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can An Image Be A Clickable Link In Active Campaign. But picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Can An Image Be A Clickable Link In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.