Can Active Campaign Track What Pages Users Have Visited

Can Active Campaign Track What Pages Users Have Visited

Can Active Campaign Track What Pages Users Have VisitedCan Active Campaign Track What Pages Users Have Visited

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to register to my list, however often I get a very first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (Can Active Campaign Track What Pages Users Have Visited). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Can Active Campaign Track What Pages Users Have Visited

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Can Active Campaign Track What Pages Users Have VisitedCan Active Campaign Track What Pages Users Have Visited

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I actually like to send simple emails.

Can Active Campaign Track What Pages Users Have Visited

I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source job. Can Active Campaign Track What Pages Users Have Visited.

Nevertheless, adding images is a little bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Can Active Campaign Track What Pages Users Have Visited.

Can Active Campaign Track What Pages Users Have Visited

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly use up the entire window, and I can fine-tune the typography to be slightly larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually simply typed out an excellent e-mail. Can Active Campaign Track What Pages Users Have Visited.

You can’t just add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you wish to include one image, but when you wish to add numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Can Active Campaign Track What Pages Users Have Visited. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental template first.

Can Active Campaign Track What Pages Users Have Visited

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Can Active Campaign Track What Pages Users Have Visited). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is a little easier in that you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Can Active Campaign Track What Pages Users Have Visited

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Can Active Campaign Track What Pages Users Have Visited. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can Active Campaign Track What Pages Users Have Visited. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Can Active Campaign Track What Pages Users Have Visited

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.