Best Practices For Email List Cleanup In Active Campaign

Best Practices For Email List Cleanup In Active Campaign

Best Practices For Email List Cleanup In Active CampaignBest Practices For Email List Cleanup In Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, but often I get a very first name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply say “Hey there,” (Best Practices For Email List Cleanup In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Best Practices For Email List Cleanup In Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Best Practices For Email List Cleanup In Active CampaignBest Practices For Email List Cleanup In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest email editing experience. I actually like to send out simple e-mails.

Best Practices For Email List Cleanup In Active Campaign

I’ve found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source task. Best Practices For Email List Cleanup In Active Campaign.

However, including images is a bit of a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Best Practices For Email List Cleanup In Active Campaign.

Best Practices For Email List Cleanup In Active Campaign

But, with some modifications, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually simply typed out a great email. Best Practices For Email List Cleanup In Active Campaign.

You can’t merely add an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to include one image, but when you wish to add a number of, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – Best Practices For Email List Cleanup In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard design template first.

Best Practices For Email List Cleanup In Active Campaign

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Best Practices For Email List Cleanup In Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is slightly simpler because you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Best Practices For Email List Cleanup In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Best Practices For Email List Cleanup In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Best Practices For Email List Cleanup In Active Campaign. But picking an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Best Practices For Email List Cleanup In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.