Adding A Pdf To Active Campaign

Adding A Pdf To Active Campaign

Adding A Pdf To Active CampaignAdding A Pdf To Active Campaign

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I typically don’t need a very first name to sign up to my list, but sometimes I get a first name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Adding A Pdf To Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

Adding A Pdf To Active Campaign

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Adding A Pdf To Active CampaignAdding A Pdf To Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy emails.

Adding A Pdf To Active Campaign

I have actually found that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Adding A Pdf To Active Campaign.

However, adding images is a little a task. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – Adding A Pdf To Active Campaign.

Adding A Pdf To Active Campaign

But, with some adjustments, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can modify the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a fantastic email. Adding A Pdf To Active Campaign.

You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you desire to add one image, however when you want to add several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Adding A Pdf To Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template first.

Adding A Pdf To Active Campaign

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Adding A Pdf To Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is slightly simpler in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Adding A Pdf To Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Adding A Pdf To Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Adding A Pdf To Active Campaign. However picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Adding A Pdf To Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.