Add A Tag When An Email Is Added To A List In Active Campaign

Add A Tag When An Email Is Added To A List In Active Campaign

Add A Tag When An Email Is Added To A List In Active CampaignAdd A Tag When An Email Is Added To A List In Active Campaign

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I generally don’t require a very first name to register to my list, but sometimes I get a very first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Add A Tag When An Email Is Added To A List In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

Add A Tag When An Email Is Added To A List In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Add A Tag When An Email Is Added To A List In Active CampaignAdd A Tag When An Email Is Added To A List In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send basic emails.

Add A Tag When An Email Is Added To A List In Active Campaign

I’ve found that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Add A Tag When An Email Is Added To A List In Active Campaign.

However, including images is a little a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – Add A Tag When An Email Is Added To A List In Active Campaign.

Add A Tag When An Email Is Added To A List In Active Campaign

However, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out an excellent e-mail. Add A Tag When An Email Is Added To A List In Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to deal with when you want to include one image, but when you wish to add numerous, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Add A Tag When An Email Is Added To A List In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental template first.

Add A Tag When An Email Is Added To A List In Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Add A Tag When An Email Is Added To A List In Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is slightly easier because you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Add A Tag When An Email Is Added To A List In Active Campaign

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Add A Tag When An Email Is Added To A List In Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Add A Tag When An Email Is Added To A List In Active Campaign. But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I’ve currently discussed.

Add A Tag When An Email Is Added To A List In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.