You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the very first name of only some of your contacts, which holds true with my list. I normally do not need a given name to register to my list, however sometimes I get a given name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (Activecampaign Quiz). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.
And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send out simple emails.
I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Activecampaign Quiz.
Nevertheless, including images is a little bit of a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Activecampaign Quiz.
But, with some adjustments, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a great e-mail. Activecampaign Quiz.
You can’t just add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you desire to include one image, but when you wish to add a number of, it ends up being a huge chore.
They even have a fundamental mage editor where you can crop the image – Activecampaign Quiz. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Quiz). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier because you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Activecampaign Quiz. Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Activecampaign Quiz. However choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.