You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Activecampaign Gmail). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send out easy emails.
I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Activecampaign Gmail.
However, including images is a little a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still want to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Activecampaign Gmail.
However, with some changes, I can make my e-mail quite standard. I can make it automatically take up the entire window, and I can modify the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out a terrific email. Activecampaign Gmail.
You can’t merely add an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay consistent. That’s something to handle when you wish to add one image, but when you wish to include several, it becomes a huge chore.
They even have a basic mage editor where you can crop the image – Activecampaign Gmail. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, offered you make a basic template initially.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Gmail). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Activecampaign Gmail. Contrast that with ConvertKit’s Sequences.
Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Activecampaign Gmail. But picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.
You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.