Active Campaign Why Can’T I Track Open

Active Campaign Why Can’T I Track Open

Active Campaign Why Can'T I Track OpenActive Campaign Why Can’T I Track Open

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I typically do not require a given name to register to my list, however in some cases I get a given name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Active Campaign Why Can’T I Track Open). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Why Can’T I Track Open

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Why Can'T I Track OpenActive Campaign Why Can’T I Track Open

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I actually like to send basic emails.

Active Campaign Why Can’T I Track Open

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Why Can’T I Track Open.

However, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Active Campaign Why Can’T I Track Open.

Active Campaign Why Can’T I Track Open

But, with some modifications, I can make my email pretty standard. I can make it automatically take up the entire window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out a fantastic email. Active Campaign Why Can’T I Track Open.

You can’t merely add an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay constant. That’s something to handle when you want to include one image, however when you wish to include numerous, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Why Can’T I Track Open. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a standard template initially.

Active Campaign Why Can’T I Track Open

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Why Can’T I Track Open). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Why Can’T I Track Open

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Active Campaign Why Can’T I Track Open. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Why Can’T I Track Open. But picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually already discussed.

Active Campaign Why Can’T I Track Open

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.