Active Campaign Virtual Assistant

Active Campaign Virtual Assistant

Active Campaign Virtual AssistantActive Campaign Virtual Assistant

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I normally don’t require a first name to sign up to my list, however often I get a given name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (Active Campaign Virtual Assistant). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Virtual Assistant

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Virtual AssistantActive Campaign Virtual Assistant

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send out easy e-mails.

Active Campaign Virtual Assistant

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Virtual Assistant.

However, including images is a bit of a task. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some nice templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Active Campaign Virtual Assistant.

Active Campaign Virtual Assistant

But, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can tweak the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out an excellent e-mail. Active Campaign Virtual Assistant.

You can’t just include an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay consistent. That’s one thing to handle when you want to add one image, however when you desire to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Virtual Assistant. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental design template initially.

Active Campaign Virtual Assistant

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Virtual Assistant). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, however their email editing experience is a little much easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Virtual Assistant

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Virtual Assistant. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Virtual Assistant. However selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.

Active Campaign Virtual Assistant

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.