Active Campaign Track Referrals

Active Campaign Track Referrals

Active Campaign Track ReferralsActive Campaign Track Referrals

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I normally do not require a given name to register to my list, however in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Active Campaign Track Referrals). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Active Campaign Track Referrals

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Track ReferralsActive Campaign Track Referrals

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send simple e-mails.

Active Campaign Track Referrals

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Track Referrals.

However, including images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Active Campaign Track Referrals.

Active Campaign Track Referrals

However, with some adjustments, I can make my email quite basic. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out an excellent email. Active Campaign Track Referrals.

You can’t merely include an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you want to add one image, however when you want to include several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Track Referrals. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Track Referrals

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Track Referrals). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is slightly simpler in that you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Track Referrals

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Active Campaign Track Referrals. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Track Referrals. However selecting an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

Active Campaign Track Referrals

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.