Active Campaign Technical Support

Active Campaign Technical Support

Active Campaign Technical SupportActive Campaign Technical Support

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I normally don’t require a very first name to sign up to my list, but in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Active Campaign Technical Support). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Technical Support

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

Active Campaign Technical SupportActive Campaign Technical Support

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send simple e-mails.

Active Campaign Technical Support

I’ve found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Active Campaign Technical Support.

However, including images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Technical Support.

Active Campaign Technical Support

However, with some adjustments, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a terrific e-mail. Active Campaign Technical Support.

You can’t merely include an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it becomes a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Technical Support. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental template initially.

Active Campaign Technical Support

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Technical Support). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little much easier in that you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Technical Support

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Active Campaign Technical Support. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Technical Support. However selecting an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Active Campaign Technical Support

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.