Active Campaign Sync Emails

Active Campaign Sync Emails

Active Campaign Sync EmailsActive Campaign Sync Emails

You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I usually don’t need a very first name to register to my list, however often I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Active Campaign Sync Emails). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

Active Campaign Sync Emails

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Sync EmailsActive Campaign Sync Emails

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send easy emails.

Active Campaign Sync Emails

I’ve found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Sync Emails.

However, adding images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Active Campaign Sync Emails.

Active Campaign Sync Emails

But, with some adjustments, I can make my email quite standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a great email. Active Campaign Sync Emails.

You can’t simply include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay constant. That’s something to handle when you want to add one image, however when you wish to add numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Sync Emails. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental design template initially.

Active Campaign Sync Emails

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Sync Emails). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is slightly much easier because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Sync Emails

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Active Campaign Sync Emails. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Sync Emails. But selecting an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Sync Emails

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.